📖David Swensen
Master Your Emotions
Master your emotions to master the market.
The greatest enemy of the investor is himself. Fear, greed, regret, and pride cause more losses than any economic event. Master your emotions to master the market.
🏠 Everyday Analogy
📖 Core Interpretation
David Swensen highlights that many investment mistakes are psychological, not analytical. Managing behavior under stress is as important as finding ideas.
💎 Key Insight：Emotional control is the foundation of investment success.
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❓ Why It Matters
In volatile markets, fear and greed push investors to buy high and sell low. A behavioral framework reduces avoidable, self-inflicted errors.
🎯 How to Practice
Pre-write decision rules, slow down trades during stress, and separate market emotion from business facts before adjusting positions.
⚠️ Common Pitfalls
Following crowd emotion at extremes
Mistaking confidence for certainty
Forcing trades to quickly recover losses
📚 Case Studies
1
Yale’s Early Private Equity Push (2000)
Following Swensen’s allocation philosophy, Yale expanded into venture capital and private equity during the tech bubble era, emphasizing manager selection and long-term horizons over market timing.
✨ Outcome：Despite the dot‑com crash, Yale’s private equity portfolio delivered strong long‑term returns, validating alternative allocations.
2
Endowment Through the Global Financial Crisis (2008)
The Yale model, heavy in illiquid alternatives like private equity, real assets, and hedge funds, faced severe short‑term stress as markets and liquidity conditions collapsed.
✨ Outcome：Although the endowment declined sharply in 2009, alternatives recovered strongly over subsequent years, outperforming traditional 60/40 portfolios.
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