📖David Swensen

Quality Business Criteria

🌿 Intermediate★★★★★

Quality businesses compound wealth and reduce risk.

💬

Invest in businesses with durable competitive advantages, strong cash flows, and management integrity. Quality businesses compound wealth over time and reduce downside risk.

— Pioneering Portfolio Management,2000

🏠 Everyday Analogy

Analyzing a business is like choosing a long-term partner. Temporary excitement matters less than durable character, capability, and consistency.

📖 Core Interpretation

David Swensen emphasizes durable business quality over short-term noise. A strong model, real competitive edge, and disciplined capital allocation matter more than quarterly excitement.
💎 Key Insight:Durable advantages and good management create superior returns.

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❓ Why It Matters

Without business-quality filters, investors drift toward stories rather than economics. Durable cash generation is what supports long-term valuation.

🎯 How to Practice

Use a checklist covering moat, management, unit economics, and capital allocation; track long-term cash generation instead of quarter-to-quarter noise.

⚠️ Common Pitfalls

Buying narratives instead of cash-generating economics
Overreacting to short-term operating noise
Ignoring management quality and capital allocation

📚 Case Studies

1
Dot‑Com Bust and Diversified Equity Exposure (2000)
Tech and growth stocks collapsed after the late‑1990s bubble, while broad value, international, and small‑cap exposures fared better.
✨ Outcome:Avoided concentrated tech bets, kept diversified long‑term allocations, and benefited as non‑bubble equities and later markets recovered.
2
Dot-Com Bubble Peak (2000)
Swensen’s Yale endowment policy rebalanced away from soaring U.S. growth stocks into underweighted bonds, real assets, and diversifiers as tech valuations became extreme.
✨ Outcome:Reduced drawdowns in 2000–2002 bear market and preserved capital to buy equities at cheaper prices.

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