📖Philip Fisher
Fifteen Points for Stock Selection
Use a systematic checklist for stock evaluation.
Use a systematic checklist of fifteen points covering sales growth, profit margins, research and development, sales organization, and management quality.
🏠 Everyday Analogy
📖 Core Interpretation
Philip Fisher emphasizes durable business quality over short-term noise. A strong model, real competitive edge, and disciplined capital allocation matter more than quarterly excitement.
💎 Key Insight：Systematic evaluation prevents emotional decisions.
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❓ Why It Matters
Without business-quality filters, investors drift toward stories rather than economics. Durable cash generation is what supports long-term valuation.
🎯 How to Practice
Use a checklist covering moat, management, unit economics, and capital allocation; track long-term cash generation instead of quarter-to-quarter noise.
⚠️ Common Pitfalls
Buying narratives instead of cash-generating economics
Overreacting to short-term operating noise
Ignoring management quality and capital allocation
📚 Case Studies
1
Texas Instruments Expansion (1960)
Fisher bought Texas Instruments as it pioneered semiconductors and electronic components, focusing on technological leadership and market potential.
✨ Outcome：Long-term holding generated substantial capital appreciation as TI emerged as a key global semiconductor company.
2
Motorola Competitive Erosion (1965)
Fisher favorite Motorola faces rising Japanese and U.S. competitors in semiconductors and consumer electronics, compressing margins and weakening its technological edge.
✨ Outcome：Applying “three reasons to sell,” an investor trims the position as its leadership wanes, reallocating to stronger growth franchises.
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