📖Joel Greenblatt

Business Moat Assessment

🌿 Intermediate★★★★★

Identify sustainable competitive moats before investing.

💬

Before investing, identify the moat — the sustainable competitive advantage that protects the business from competitors. No moat means no long-term edge.

— The Little Book That Beats the Market,2005

🏠 Everyday Analogy

Analyzing a business is like choosing a long-term partner. Temporary excitement matters less than durable character, capability, and consistency.

📖 Core Interpretation

Joel Greenblatt emphasizes durable business quality over short-term noise. A strong model, real competitive edge, and disciplined capital allocation matter more than quarterly excitement.
💎 Key Insight:Moats protect earnings from competitive erosion.

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❓ Why It Matters

Without business-quality filters, investors drift toward stories rather than economics. Durable cash generation is what supports long-term valuation.

🎯 How to Practice

Use a checklist covering moat, management, unit economics, and capital allocation; track long-term cash generation instead of quarter-to-quarter noise.

⚠️ Common Pitfalls

Buying narratives instead of cash-generating economics
Overreacting to short-term operating noise
Ignoring management quality and capital allocation

📚 Case Studies

1
Magic Formula Small-Cap Portfolio (2012)
An investor built a 20–30 stock portfolio of high-ROC, cheap small caps per Greenblatt’s method, then suffered early underperformance and volatility.
✨ Outcome:Maintaining the rules-based portfolio for several years led to strong excess returns versus the market, illustrating the payoff of disciplined holding and rebalancing.
2
Dot-Com Bubble Peak (2000)
Portfolio heavily tilted to soaring tech stocks after big gains in 1999.
✨ Outcome:Annual rebalance trimmed tech, added undervalued cyclicals; reduced subsequent crash losses and improved 5-year risk-adjusted returns.

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