📖John Neff
Contrarian Thinking
Good investments often feel uncomfortable.
The best investments often feel uncomfortable because they go against popular opinion. If everyone loves a stock, it's probably overpriced. If everyone hates it, investigate.
🏠 Everyday Analogy
📖 Core Interpretation
In Contrarian Thinking, John Neff focuses on the gap between price and value. Returns come from paying less than what a business is worth, not from guessing short-term market moves.
💎 Key Insight：Popularity signals overvaluation; hatred signals opportunity.
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❓ Why It Matters
Ignoring valuation turns even good companies into poor investments. Overpaying compresses future returns and leaves little margin when assumptions are wrong.
🎯 How to Practice
Estimate intrinsic value with conservative assumptions, set clear buy ranges, and act only when price offers a meaningful discount with acceptable downside.
⚠️ Common Pitfalls
Confusing a low price with true cheapness
Using one metric without business context
Overly optimistic assumptions that erase margin of safety
📚 Case Studies
1
Black Monday Crash (1987)
During the October 1987 crash, Neff avoided expensive growth stocks and held diversified, low P/E, high-dividend names.
✨ Outcome：Fund fell less than S&P 500 and recovered faster, illustrating how valuation discipline and income cushion limited downside damage.
2
Ford Motor Turnaround (1974)
During the 1973–74 bear market, Ford traded at a very low P/E as auto demand slumped. Neff bought heavily, believing earnings would normalize when recession and oil-shock fears eased.
✨ Outcome：Within several years, Ford rebounded sharply, delivering substantial gains and validating the low P/E contrarian bet.
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