📖John Neff

Independent Investment Philosophy

🌿 Intermediate★★★★☆

Develop your own philosophy through study and experience.

💬

Develop your own investment philosophy through study and experience. Copying others without understanding why leads to confusion when strategies are tested.

— John Neff on Investing,1999

🏠 Everyday Analogy

A process is like a pilot checklist: discipline prevents simple mistakes when pressure rises and keeps outcomes more repeatable.

📖 Core Interpretation

John Neff advocates a repeatable process: define criteria, execute consistently, and review decisions against evidence. Process quality drives outcome consistency.
💎 Key Insight:Personal conviction withstands adversity better than borrowed ideas.

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❓ Why It Matters

Without process, there is no reliable feedback loop. Structured execution and review improve decision quality over time.

🎯 How to Practice

Run a decision loop of research, thesis, execution, and post-mortem; document assumptions and update playbooks with evidence, not hindsight bias.

⚠️ Common Pitfalls

Having opinions without execution criteria
Reviewing outcomes but not decisions
Abandoning rules during volatility spikes

📚 Case Studies

1
Chrysler Turnaround Bet (1982)
Early 1980s recession and near-bankruptcy crushed Chrysler’s shares despite government support and restructuring.
✨ Outcome:Neff invested at distressed prices; as turnaround took hold, stock multiplied, delivering high total return from price gains and recovery optimism.
2
Ford Motor Rebound (1974)
Neff bought Ford amid recession and oil shock when Wall Street expected lasting decline in autos. Low P/E, strong balance sheet, and solid market share signaled undervaluation despite grim sentiment.
✨ Outcome:Stock surged later in the 1970s as auto sales and profits recovered, validating the contrarian bet.

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