📖Julian Robertson

Research Before Buying

🌱 Beginner★★★★★

Thorough research precedes every sound investment.

💬

Never invest in anything you don't fully understand. Thorough research is the foundation of every sound investment decision.

— More Money Than God,2010

🏠 Everyday Analogy

Analyzing a business is like choosing a long-term partner. Temporary excitement matters less than durable character, capability, and consistency.

📖 Core Interpretation

Julian Robertson emphasizes durable business quality over short-term noise. A strong model, real competitive edge, and disciplined capital allocation matter more than quarterly excitement.
💎 Key Insight:Understanding prevents costly surprises.

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❓ Why It Matters

Without business-quality filters, investors drift toward stories rather than economics. Durable cash generation is what supports long-term valuation.

🎯 How to Practice

Use a checklist covering moat, management, unit economics, and capital allocation; track long-term cash generation instead of quarter-to-quarter noise.

⚠️ Common Pitfalls

Buying narratives instead of cash-generating economics
Overreacting to short-term operating noise
Ignoring management quality and capital allocation

📚 Case Studies

1
Refusing to Chase Momentum (2000)
Tiger stayed short expensive tech while refusing to buy soaring momentum names, maintaining valuation discipline despite client pressure.
✨ Outcome:Fund suffered redemptions and closed in 2000, yet the subsequent tech crash validated his short thesis and risk framework.
2
Internet Bubble Short (1999)
Assessed extreme competitive intensity and overcapacity among dot-com startups, many with no durable edge.
✨ Outcome:Shorted a basket of overvalued internet stocks; positions profited when bubble burst in 2000-2002.

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