📖Li Lu

Behavioral Bias Awareness

🌿 Intermediate★★★★☆

Know your behavioral biases to avoid them.

💬

Know the common behavioral biases that trap investors: anchoring, confirmation bias, loss aversion, and herding. Awareness is the first step to prevention.

— Li Lu Columbia Lectures,2010

🏠 Everyday Analogy

Risk control is like a seatbelt. It does not make the ride faster, but it keeps you alive when conditions suddenly turn against you.

📖 Core Interpretation

Li Lu treats survival as the first objective. Limiting permanent capital loss, controlling leverage, and avoiding single-point failure are prerequisites for long-term compounding.
💎 Key Insight:Awareness of biases is the first defense against them.

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❓ Why It Matters

A single large drawdown can erase years of progress. Risk control is not timidity; it is the operating system that keeps compounding alive.

🎯 How to Practice

Define downside scenarios before entry, cap position size, avoid fragile leverage, and maintain liquidity so mistakes remain survivable.

⚠️ Common Pitfalls

Equating volatility with all forms of risk
Oversized positions without an exit plan
Using leverage to compensate for uncertainty

📚 Case Studies

1
Post‑Crisis Bank Holdings (2009)
After the 2008–09 financial crisis, Li Lu bought U.S. bank stocks trading at deep discounts amid fears of prolonged turmoil.
✨ Outcome:Patient holding through regulatory reforms and recovery produced strong multi‑bagger returns over the following decade.
2
BYD Early Investment (2002)
Li Lu invested in Chinese battery maker BYD when it was small, cheap, and misunderstood, with a strong technological edge and capable management.
✨ Outcome:Huge multi‑bagger over the next decade, validating a deep margin-of-safety approach based on intrinsic value and business quality.

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