📖Li Lu

Conservative Valuation Approach

🌿 Intermediate★★★★☆

Conservative valuation protects against overpaying.

💬

Use conservative assumptions in your valuation. Optimistic projections lead to overpaying. It is better to underestimate value and be pleasantly surprised than to overestimate and be disappointed.

— Li Lu Columbia Lectures,2010

🏠 Everyday Analogy

Valuation is like buying a house: the asking price reflects mood, but true value comes from structure, location, and long-term utility. Good assets still need sensible prices.

📖 Core Interpretation

In Conservative Valuation Approach, Li Lu focuses on the gap between price and value. Returns come from paying less than what a business is worth, not from guessing short-term market moves.
💎 Key Insight:Pessimistic estimates create a built-in margin of safety.

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❓ Why It Matters

Ignoring valuation turns even good companies into poor investments. Overpaying compresses future returns and leaves little margin when assumptions are wrong.

🎯 How to Practice

Estimate intrinsic value with conservative assumptions, set clear buy ranges, and act only when price offers a meaningful discount with acceptable downside.

⚠️ Common Pitfalls

Confusing a low price with true cheapness
Using one metric without business context
Overly optimistic assumptions that erase margin of safety

📚 Case Studies

1
BYD Investment with Berkshire (2008)
Li Lu introduced Warren Buffett to BYD, investing when markets doubted Chinese automakers and battery technology, focusing on electric vehicles and energy storage.
✨ Outcome:BYD’s value multiplied over the following decade, becoming one of the world’s leading EV and battery companies, validating the long-term China opportunity.
2
Hainan Airlines Investment (1998)
Li Lu invested in Hainan Airlines when it faced financial distress, focusing on long‑term business value rather than market pessimism.
✨ Outcome:The airline recovered and expanded; the investment compounded significantly, illustrating owner mentality and patience.

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