📖Li Lu
Integrity Above All
Integrity is the most valuable asset.
Reputation takes a lifetime to build and moments to destroy. In investing and in life, integrity is the most valuable asset you can possess.
🏠 Everyday Analogy
📖 Core Interpretation
Li Lu sees markets as cyclical rather than linear. Understanding cycle position improves risk-taking decisions more than trying to call exact tops and bottoms.
💎 Key Insight：Reputation, once lost, is nearly impossible to rebuild.
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❓ Why It Matters
Ignoring cycles repeats the same mistakes: excessive optimism at peaks and excessive pessimism near troughs. Context matters for position sizing.
🎯 How to Practice
Monitor credit, valuation, earnings, and sentiment signals; reduce aggressiveness in euphoric phases and preserve flexibility in fearful phases.
⚠️ Common Pitfalls
Treating short rebounds as full cycle turns
Extrapolating peak conditions indefinitely
Becoming maximally defensive near valuation troughs
📚 Case Studies
1
BYD Investment Amid Panic (2008)
During the global financial crisis, Li Lu invested in BYD after deep due diligence on technology, management, and unit economics, despite widespread pessimism on autos and China.
✨ Outcome：BYD became a multibagger over the following decade, validating his intellectually honest, evidence‑driven thesis.
2
BYD Early Investment (2004)
Li Lu’s Himalaya Capital invests in Chinese battery and handset maker BYD, recognizing its advantages in batteries, management quality, and long‑term EV potential.
✨ Outcome：Position held and increased; Berkshire Hathaway later invests in 2008, and BYD becomes a multibagger over the following decade.
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