📖Li Lu
Sell Discipline Rules
Follow pre-defined sell criteria without emotion.
Have clear, pre-defined sell criteria. Sell when: your thesis is broken, valuation is fully realized, or a significantly better opportunity appears.
🏠 Everyday Analogy
📖 Core Interpretation
Li Lu advocates a repeatable process: define criteria, execute consistently, and review decisions against evidence. Process quality drives outcome consistency.
💎 Key Insight：Disciplined selling prevents emotional decision-making.
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❓ Why It Matters
Without process, there is no reliable feedback loop. Structured execution and review improve decision quality over time.
🎯 How to Practice
Run a decision loop of research, thesis, execution, and post-mortem; document assumptions and update playbooks with evidence, not hindsight bias.
⚠️ Common Pitfalls
Having opinions without execution criteria
Reviewing outcomes but not decisions
Abandoning rules during volatility spikes
📚 Case Studies
1
Dot-Com Bubble Discipline (1999)
Li Lu avoided most internet stocks despite market euphoria, focusing on businesses with proven cash flows and understandable models.
✨ Outcome：Preserved capital through the 2000–2002 crash, reinforcing his principle that intellectual honesty means resisting narratives unsupported by economics.
2
BYD Investment Amid Panic (2008)
During the global financial crisis, Li Lu invested in BYD after deep due diligence on technology, management, and unit economics, despite widespread pessimism on autos and China.
✨ Outcome：BYD became a multibagger over the following decade, validating his intellectually honest, evidence‑driven thesis.
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