📖Li Lu
Understand Before Investing
Only invest in what you can explain simply.
Never invest in a business you cannot explain in simple terms. If you can't describe why a company is valuable, you don't understand it well enough to own it.
🏠 Everyday Analogy
📖 Core Interpretation
Li Lu emphasizes durable business quality over short-term noise. A strong model, real competitive edge, and disciplined capital allocation matter more than quarterly excitement.
💎 Key Insight：Simplicity of explanation tests depth of understanding.
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❓ Why It Matters
Without business-quality filters, investors drift toward stories rather than economics. Durable cash generation is what supports long-term valuation.
🎯 How to Practice
Use a checklist covering moat, management, unit economics, and capital allocation; track long-term cash generation instead of quarter-to-quarter noise.
⚠️ Common Pitfalls
Buying narratives instead of cash-generating economics
Overreacting to short-term operating noise
Ignoring management quality and capital allocation
📚 Case Studies
1
Post‑SARS Chinese Banks Review (2003)
Li Lu studied major Chinese banks after SARS, focusing on their deposit franchises, regulatory protection, and scale advantages as moat characteristics.
✨ Outcome：Selected top institutions with strong moats and avoided weaker lenders, resulting in superior long‑term returns versus the Chinese financial sector.
2
BYD Governance Concerns (2011)
Investor skepticism arose over BYD’s related‑party transactions and rapid equity issuance, raising questions about capital allocation discipline and minority shareholder treatment.
✨ Outcome：Li Lu engaged with management, judged integrity and long‑term focus intact, maintained position; BYD later compounded significantly in value.
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