📖Li Lu

Wisdom for Investing and Life

🌱 Beginner★★★★☆

Investment principles apply to life too.

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The principles that make you a great investor — patience, discipline, humility, and continuous learning — are the same principles that lead to a great life.

— Li Lu Columbia Lectures,2010

🏠 Everyday Analogy

A process is like a pilot checklist: discipline prevents simple mistakes when pressure rises and keeps outcomes more repeatable.

📖 Core Interpretation

Li Lu advocates a repeatable process: define criteria, execute consistently, and review decisions against evidence. Process quality drives outcome consistency.
💎 Key Insight:Character virtues drive success in investing and life.

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❓ Why It Matters

Without process, there is no reliable feedback loop. Structured execution and review improve decision quality over time.

🎯 How to Practice

Run a decision loop of research, thesis, execution, and post-mortem; document assumptions and update playbooks with evidence, not hindsight bias.

⚠️ Common Pitfalls

Having opinions without execution criteria
Reviewing outcomes but not decisions
Abandoning rules during volatility spikes

📚 Case Studies

1
BYD Early Investment (2002)
Li Lu invested in Chinese battery maker BYD when it was small, cheap, and misunderstood, with a strong technological edge and capable management.
✨ Outcome:Huge multi‑bagger over the next decade, validating a deep margin-of-safety approach based on intrinsic value and business quality.
2
Financial Crisis Bank Bets (2008)
During the global financial crisis, high‑quality U.S. financials traded at distressed prices despite strong franchises and survivable balance sheets.
✨ Outcome:Purchases made at large discounts to conservative intrinsic value estimates produced substantial gains as panic subsided and earnings normalized.

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