📖Charlie Munger
Envy as Deadly Sin
Envy destroys rational investment decision-making.
Envy is a really stupid sin because it's the only one you could never possibly have any fun at. There's a lot of pain and no fun. Why would you want to get on that trolley?
🏠 Everyday Analogy
📖 Core Interpretation
Charlie Munger advocates a repeatable process: define criteria, execute consistently, and review decisions against evidence. Process quality drives outcome consistency.
💎 Key Insight:Comparing yourself to others leads to poor investment choices.
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❓ Why It Matters
Without process, there is no reliable feedback loop. Structured execution and review improve decision quality over time.
🎯 How to Practice
Run a decision loop of research, thesis, execution, and post-mortem; document assumptions and update playbooks with evidence, not hindsight bias.
⚠️ Common Pitfalls
Having opinions without execution criteria
Reviewing outcomes but not decisions
Abandoning rules during volatility spikes
📚 Case Studies
1
Coca‑Cola & the Asian Currency Crisis (1994)
After heavy Coca‑Cola investments, Asian currency turmoil raised fears about earnings and valuation, testing conviction in the brand’s global durability.
✨ Outcome:Berkshire held its stake; Coke’s long‑term performance validated the focus on durable competitive advantages over short‑term macro noise.
2
Coca-Cola Investment Decision (1988)
Charlie Munger employed multiple models, including psychology, brand effects, and economies of scale, to analyze Coca-Cola.
✨ Outcome:Confirm this is an exceptional investment.
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