Fish Where the Fish Are
Focus your search where opportunities are most likely found. Ignoring valuation turns even good companies into poor investments. Overpaying compresses future returns and leaves little margin when assumptions are wrong. Estimate intrinsic value with conservative assumptions, set clear buy ranges, and act only when price offers a meaningful discount with acceptable downside. In Fish Where the Fish Are, Charlie Munger focuses on the gap between price and value. Returns come from paying less than what a business is worth, not from guessing short-term market moves. Key insight: Efficiency in stock selection means looking in the right places.
Avoid misuse: Confusing a low price with true cheapness
A man who wants to catch fish needs to go where there are fish. A man who wants good investments needs to go where there are great businesses at fair prices.
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