📖William Gann

Value Discipline

🌿 Intermediate★★★★★

Discipline in valuation determines investment success.

💬

Never overpay for a security, no matter how exciting the story. The price you pay determines your return. Discipline in valuation is the foundation of investment success.

— 45 Years in Wall Street,1949

🏠 Everyday Analogy

Valuation is like buying a house: the asking price reflects mood, but true value comes from structure, location, and long-term utility. Good assets still need sensible prices.

📖 Core Interpretation

In Value Discipline, W.D. Gann focuses on the gap between price and value. Returns come from paying less than what a business is worth, not from guessing short-term market moves.
💎 Key Insight:The price paid is the most important variable.

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❓ Why It Matters

Ignoring valuation turns even good companies into poor investments. Overpaying compresses future returns and leaves little margin when assumptions are wrong.

🎯 How to Practice

Estimate intrinsic value with conservative assumptions, set clear buy ranges, and act only when price offers a meaningful discount with acceptable downside.

⚠️ Common Pitfalls

Confusing a low price with true cheapness
Using one metric without business context
Overly optimistic assumptions that erase margin of safety

📚 Case Studies

1
Crash of 1983—87 Bull Market Reversal (1987)
An investor rides the strong 1980s bull market, but unlike peers, applies Gann’s rules: pyramids cautiously, sets stops, and watches time and price cycles.
✨ Outcome:Capital mostly preserved in October 1987 crash; limited drawdowns and quick recovery enabled by disciplined exits.
2
Pre-Crash Distribution Pattern (1929)
Gann observes repeated geometric and cyclical signals of exhaustion in leading industrials before the 1929 crash, aligning with his natural law timing cycles and price angles.
✨ Outcome:Reduces long exposure and initiates short positions, profiting significantly as the market collapses into 1932.

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