Focus on Intrinsic Value
Compare price to intrinsic value, not to past prices. Ignoring valuation turns even good companies into poor investments. Overpaying compresses future returns and leaves little margin when assumptions are wrong. Estimate intrinsic value with conservative assumptions, set clear buy ranges, and act only when price offers a meaningful discount with acceptable downside. In Focus on Intrinsic Value, W.D. Gann focuses on the gap between price and value. Key insight: The price-value gap is the source of returns. Valuation is like buying a house: the asking price reflects mood, but true value comes from structure, location, and long-term utility.
Avoid misuse: Confusing a low price with true cheapness
Always estimate the intrinsic value of a business before investing. Compare price to value, not price to past price. The gap between price and value is where profits are made.
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