Duan Yongping

Duan Yongping

Founder of BBK Electronics (OPPO, Vivo), value investor following Buffett's principles

Duan Yongping's framework turns an investing idea into a decision memo: what to check, what to avoid, and what would change your mind. Use the 48 principles below as a checklist—not as buy/sell signals—and verify any numbers or quotes with primary sources. If you're new, start with Value Investing to frame business quality, valuation discipline, and risk, then browse topics to find the rules that match your situation. Pair each principle with a concrete trigger so you can review whether you followed the process after the decision.

  • Start with the principles as questions (not trade signals).
  • Write down your thesis, risks, and “what would change my mind”.
  • Cross-check with scenarios, filings, and your own data sources.

Educational only. This is not investment advice.

48 principlesValue InvestingChinaBorn 1961

About Duan Yongping

Duan Yongping (born March 10, 1961) is a Chinese-American entrepreneur and investor, often called "China's Warren Buffett." He founded BBK Electronics, which later spawned several highly successful smartphone brands including OPPO, Vivo, and OnePlus. After selling his stake in BBK and retiring from active management in 2001, Duan became a full-time investor. He gained widespread attention in 2006 when he paid $620,100 at a charity auction to have lunch with Warren Buffett, becoming one of the first Chinese businessmen to do so. Duan's investment philosophy closely mirrors Buffett's value investing principles. He focuses on buying great businesses at reasonable prices and holding them for the long term. His major investments have included significant positions in Apple, Tencent, NetEase, and Kweichow Moutai. He is known for his candid investment commentary on Chinese social media platform Xueqiu (Snowball), where he shares his thoughts on investing, business, and life. His simple yet profound investment wisdom has influenced a generation of Chinese investors.

Investment StyleValue Investing, Long-term Holding, Quality Focus, Consumer Brands
Key PhilosophyGreat Business at Fair Price, Circle of Competence, Long-term Thinking, Business Owner Mindset, Simplicity
Notable HoldingsApple, Tencent, NetEase, Moutai
Books & WritingsN/A (Known for Xueqiu/Snowball posts and interviews)

Core Investment Principles

Browse Duan Yongping's Principles by Topic

Famous Quotes

"Do the right things"
"then do things right."
"Don't short"
"don't use leverage"
"don't invest in what you don't understand."
Explore quotes by topic →

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