John Bogle
John Bogle📌 Business Quality

John Bogle's Business Quality Rules

John Clifton "Jack" Bogle (May 8, 1929 – January 16, 2019) was an American investor, business magnate, and philanthropist. He founded The Vanguard Group in 1975 and created the first index mutual fund available to individual investors, revolutionizing the investment industry. Bogle is credited with pioneering low-cost investing and championing the rights of individual investors against Wall Street's high fees....

3 principles·Business Quality

3 Key Business Quality Principles

#1

Quality Business Criteria

"Invest in businesses with durable competitive advantages, strong cash flows, and management integrity. Quality businesses compound wealth over time and reduce downside risk."

Quality businesses compound wealth and reduce risk.

🌿 Intermediate★★★★★
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#2

Business Moat Assessment

"Before investing, identify the moat — the sustainable competitive advantage that protects the business from competitors. No moat means no long-term edge."

Identify sustainable competitive moats before investing.

🌿 Intermediate★★★★★
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#3

Earnings Quality Analysis

"Not all earnings are equal. Look for recurring, cash-backed earnings rather than accounting profits. High-quality earnings are predictable, sustainable, and convertible to free cash flow."

Evaluate earnings quality, not just quantity.

🌿 Intermediate★★★★☆
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Frequently Asked Questions

What are John Bogle's key business quality principles?

John Bogle has 3 key principles on business quality. The most important one is "Quality Business Criteria" — Invest in businesses with durable competitive advantages, strong cash flows, and management integrity.

How does John Bogle apply business quality in practice?

John Bogle applies business quality through several key principles including "Quality Business Criteria" and "Business Moat Assessment". These principles guide practical investment decisions and have been tested across decades of market cycles.

What makes John Bogle's approach to business quality unique?

John Bogle's approach to business quality is distinguished by a focus on long-term thinking and fundamental analysis. With 3 specific principles in this area, John Bogle provides a comprehensive framework that investors at any level can study and apply to improve their decision-making.

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