Buy Value, Not Trends
"People who buy for price trends, technical charts, or momentum are speculating. An investor buys what has good fundamental value."
Invest based on fundamental value, not price trends.
Read Full Analysis →Sir John Marks Templeton (November 29, 1912 – July 8, 2008) was an American-born British investor, fund manager, and philanthropist. He founded the Templeton Growth Fund in 1954, which became one of the most successful international investment funds in history. Templeton pioneered global diversification, investing in international markets when most American investors focused solely on domestic stocks. He famously bought...
"People who buy for price trends, technical charts, or momentum are speculating. An investor buys what has good fundamental value."
Invest based on fundamental value, not price trends.
Read Full Analysis →"The best bargains come during periods of crisis when fear drives prices far below intrinsic value. Crisis creates opportunity for the prepared investor."
Crisis creates the best buying opportunities.
Read Full Analysis →"To find the best bargains, focus on the most unpopular countries and the most unpopular industries within those countries."
Seek bargains where nobody wants to look.
Read Full Analysis →"Search for value where others aren't looking. The best opportunities are often in the most unpopular sectors or countries."
Look for value in overlooked sectors and geographies.
Read Full Analysis →John Templeton has 4 key principles on buying principles. The most important one is "Buy Value, Not Trends" — People who buy for price trends, technical charts, or momentum are speculating.
John Templeton applies buying principles through several key principles including "Buy Value, Not Trends" and "Buy During Crisis". These principles guide practical investment decisions and have been tested across decades of market cycles.
John Templeton's approach to buying principles is distinguished by a focus on long-term thinking and fundamental analysis. With 4 specific principles in this area, John Templeton provides a comprehensive framework that investors at any level can study and apply to improve their decision-making.