Insider Selling
"Heavy insider selling is a warning sign."
When executives dump large amounts of their own stock, they may know something you do not.
Read Full Analysis →These are 5 Selling & Review principles distilled from Peter Lynch's writing and public remarks. Use them as a decision checkpoint: translate each rule into a yes/no test, write what evidence would change your mind, and set a review date before you act. When a rule feels vague, open the full principle page and capture the driver you can verify (cash flows, leverage, incentives, competitive edge). This is educational, not investment advice—double-check primary sources and fit every rule to your time horizon, risk budget, and constraints.
"Heavy insider selling is a warning sign."
When executives dump large amounts of their own stock, they may know something you do not.
Read Full Analysis →"Sell cyclicals when inventories are building and the economy is booming."
Sell cyclicals when business conditions peak — rising inventories and full capacity signal the top.
Read Full Analysis →"With stalwarts, you make most of your money in the first two years."
Take profits on stalwarts after a 30-50% gain because they rarely deliver more than that in a single move.
Read Full Analysis →"Sell when the story changes."
The only valid reason to sell is when the fundamental story you bought into no longer applies.
Read Full Analysis →"Keep up with your stocks the same way you keep up with your health."
Review your holdings periodically to verify the original investment thesis still holds true.
Read Full Analysis →Use this page as a workflow, not a collection of quotes. Pick 3–5 principles, translate each into a concrete check, and review your decisions on a fixed cadence. These are educational guardrails—always verify facts and match them to your own constraints.
Rehearse a scenario decision → ·Run a weekly toolkit → ·Browse all principles →
Lynch is famous for his "invest in what you know" philosophy, encouraging individual investors to use their everyday observations and personal knowledge to identify promising investments. He coined the term "ten-bagger" to describe stocks that increase tenfold…
Peter Lynch has 5 key principles on selling & review. The most important one is "Insider Selling" — Heavy insider selling is a warning sign.
Peter Lynch applies selling & review through several key principles including "Insider Selling" and "Selling Cyclicals". These principles guide practical investment decisions and have been tested across decades of market cycles.
Peter Lynch's approach to selling & review is distinguished by a focus on long-term thinking and fundamental analysis. With 5 specific principles in this area, Peter Lynch provides a comprehensive framework that investors at any level can study and apply to improve their decision-making.
Treat each principle as a hypothesis. Write the evidence you would need, collect it from primary sources when possible (filings, letters, transcripts), and note what would invalidate the conclusion. If you can’t define inputs and triggers, you’re not applying the rule—you’re quoting it.
Pick a cadence you can sustain (weekly or monthly) and review process signals first: whether you followed your checklist, respected your boundaries, and documented assumptions. Only then look at outcomes. The goal is fewer low-quality decisions, not perfect prediction.