Philip Arthur Fisher (September 8, 1907 – March 11, 2004) was an American stock investor and author, best known as a pioneer of growth investing. His investment firm, Fisher & Co., founded in 1931, managed client funds for nearly seven decades. Fisher is renowned for his "scuttlebutt" method of research – gathering information about companies by talking to customers, suppliers,...
"The quality of management is the single most important factor in evaluating a company. Look for management that is honest, capable, and focused on long-term growth."
Management quality is the most important investment factor.
Read Full Analysis →"A company with outstanding products but a weak sales organization will underperform. Evaluate the effectiveness of the sales force as part of your analysis."
A strong sales organization is essential for growth.
Read Full Analysis →"Look for companies with consistently improving profit margins. This indicates pricing power, operational efficiency, and competitive advantage."
Improving profit margins signal competitive strength.
Read Full Analysis →"Go out and talk to competitors, suppliers, customers, and employees. The best information comes from those who know the business firsthand."
Primary research through industry contacts reveals hidden insights.
Read Full Analysis →Philip Fisher has 4 key principles on business judgment. The most important one is "Management Quality Assessment" — The quality of management is the single most important factor in evaluating a company.
Philip Fisher applies business judgment through several key principles including "Management Quality Assessment" and "Sales Organization Strength". These principles guide practical investment decisions and have been tested across decades of market cycles.
Philip Fisher's approach to business judgment is distinguished by a focus on long-term thinking and fundamental analysis. With 4 specific principles in this area, Philip Fisher provides a comprehensive framework that investors at any level can study and apply to improve their decision-making.
