John Neff
John Neff📌 Investment Psychology

John Neff's Investment Psychology Rules

John B. Neff (September 19, 1931 – June 4, 2019) was an American investor and mutual fund manager. He managed the Vanguard Windsor Fund from 1964 to 1995, achieving an average annual return of 13.7%, outperforming the S&P 500 by over 3% annually for 31 years. Neff was known as a "low P/E investor," consistently seeking undervalued stocks that the...

3 principles·Investment Psychology

3 Key Investment Psychology Principles

#1

Master Your Emotions

"The greatest enemy of the investor is himself. Fear, greed, regret, and pride cause more losses than any economic event. Master your emotions to master the market."

Master your emotions to master the market.

🌿 Intermediate★★★★★
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#2

Behavioral Bias Awareness

"Know the common behavioral biases that trap investors: anchoring, confirmation bias, loss aversion, and herding. Awareness is the first step to prevention."

Know your behavioral biases to avoid them.

🌿 Intermediate★★★★☆
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#3

Independent Thinking

"Think independently. The crowd is often wrong at extremes, and following popular opinion is a reliable path to mediocre returns. Form your own informed views."

Think independently from the crowd.

🌿 Intermediate★★★★★
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Frequently Asked Questions

What are John Neff's key investment psychology principles?

John Neff has 3 key principles on investment psychology. The most important one is "Master Your Emotions" — The greatest enemy of the investor is himself.

How does John Neff apply investment psychology in practice?

John Neff applies investment psychology through several key principles including "Master Your Emotions" and "Behavioral Bias Awareness". These principles guide practical investment decisions and have been tested across decades of market cycles.

What makes John Neff's approach to investment psychology unique?

John Neff's approach to investment psychology is distinguished by a focus on long-term thinking and fundamental analysis. With 3 specific principles in this area, John Neff provides a comprehensive framework that investors at any level can study and apply to improve their decision-making.

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