Value Reversion
"In the short run, the market is a voting machine but in the long run, it is a weighing machine."
Short-term prices are driven by sentiment, but long-term prices always converge to business value.
Read Full Analysis →These are 6 Value Assessment principles distilled from Warren Buffett's writing and public remarks. Use them as a decision checkpoint: translate each rule into a yes/no test, write what evidence would change your mind, and set a review date before you act. When a rule feels vague, open the full principle page and capture the driver you can verify (cash flows, leverage, incentives, competitive edge). This is educational, not investment advice—double-check primary sources and fit every rule to your time horizon, risk budget, and constraints.
"In the short run, the market is a voting machine but in the long run, it is a weighing machine."
Short-term prices are driven by sentiment, but long-term prices always converge to business value.
Read Full Analysis →"An economic franchise arises from a product or service that: (1) is needed or desired; (2) is thought by its customers to have no close substitute; and (3) is not subject to price regulation."
A true economic franchise has pricing power, customer loyalty, and no close substitutes.
Read Full Analysis →"It's far better to buy a wonderful company at a fair price than a fair company at a wonderful price."
Overpaying for a great business beats getting a bargain on a mediocre one.
Read Full Analysis →"Owner earnings are the relevant item for valuation purposes — not reported earnings."
Owner earnings — not accounting earnings — reveal a business's true economic reality.
Read Full Analysis →"Intrinsic value is the discounted value of the cash that can be taken out of a business during its remaining life."
Intrinsic value is the only rational benchmark for investment decisions.
Read Full Analysis →"Price is what you pay, value is what you get. They are not the same thing."
The core lesson of value investing: separate market price from intrinsic business value.
Read Full Analysis →Use this page as a workflow, not a collection of quotes. Pick 3–5 principles, translate each into a concrete check, and review your decisions on a fixed cadence. These are educational guardrails—always verify facts and match them to your own constraints.
Rehearse a scenario decision → ·Run a weekly toolkit → ·Browse all principles →
He is the chairman and CEO of Berkshire Hathaway, a multinational conglomerate holding company. His investment approach combines the value investing principles learned from his mentor Benjamin Graham with insights on business quality from Philip Fisher.
Warren Buffett has 6 key principles on value assessment. The most important one is "Value Reversion" — In the short run, the market is a voting machine but in the long run, it is a weighing machine.
Warren Buffett applies value assessment through several key principles including "Value Reversion" and "Franchise Value". These principles guide practical investment decisions and have been tested across decades of market cycles.
Warren Buffett's approach to value assessment is distinguished by a focus on long-term thinking and fundamental analysis. With 6 specific principles in this area, Warren Buffett provides a comprehensive framework that investors at any level can study and apply to improve their decision-making.
Treat each principle as a hypothesis. Write the evidence you would need, collect it from primary sources when possible (filings, letters, transcripts), and note what would invalidate the conclusion. If you can’t define inputs and triggers, you’re not applying the rule—you’re quoting it.
Pick a cadence you can sustain (weekly or monthly) and review process signals first: whether you followed your checklist, respected your boundaries, and documented assumptions. Only then look at outcomes. The goal is fewer low-quality decisions, not perfect prediction.