Investment Principles from the Greatest Investors

💸📖 John Neff

Dividend Yield

Dividends are a real return you can count on. They also signal management confidence.

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🧠📖 Li Lu

Owner Mentality

Think like an owner, not a trader. Would you want to own this entire business?

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📈📖 Jim Rogers

Buy Hysteria

Buy when there is blood in the streets, even if it is your own. Panic creates opportunity.

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📉📖 Stanley Druckenmiller

Avoid Big Losses

Never lose big money. A 50% loss requires a 100% gain to recover. Protect your capital.

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📌📖 George Soros

Test Your Hypothesis

Start with a hypothesis about market behavior, then test it with a small position. If the market confirms your hypothesi...

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📌📖 Jim Simons

Secrecy is Essential

In a competitive market, revealing your edge destroys it. Keep your methods, signals, and strategies strictly confidenti...

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📌📖 David Swensen

Manager Selection Matters

In efficient markets, passive investing wins. In less efficient markets like private equity and venture capital, manager...

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💼📖 Duan Yongping

Hold for the Long Term

The ideal holding period is forever. If you've done your homework and bought right, let compounding work. Trading destro...

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📌📖 William Gann

Twelve Trading Rules

Never risk more than 10% of capital on a single trade. Always use stop-loss orders. Never let a profit turn into a loss....

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📌📖 Julian Robertson

Mentorship Matters

Train and mentor talented young investors. Sharing knowledge elevates the entire industry and creates a legacy. The best...

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👔📖 Carl Icahn

Management Accountability

Mediocre management destroys shareholder value. Hold executives accountable. If they wont change, replace them.

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📌📖 Paul Tudor Jones

Asymmetric Bets

Look for trades where the upside is many times the downside. 5:1 reward-to-risk ratios mean you can be wrong most of the...

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🚫📖 Jesse Livermore

Never Average Down

Never average losses. A losing position means your analysis was wrong. Cut it and move on.

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📌📖 Bill Ackman

Public Advocacy

Sometimes taking your case public can accelerate change. Use media and presentations to make your case.

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🎯📖 Joel Greenblatt

Focus on Earnings Yield

Earnings yield (EBIT/Enterprise Value) is a better measure of cheapness than P/E ratio.

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🌳📖 Jeremy Grantham

Long-Term Forecasting

Seven-year forecasts based on valuations are remarkably accurate. Short-term is noise.

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💵📖 John Neff

Moderate Earnings Growth

You dont need high growth. Moderate, sustainable growth at a low P/E beats expensive growth stocks.

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🎯📖 Li Lu

Concentrated Portfolio

If you truly understand a business, concentrate. A few great investments beat many mediocre ones.

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📈📖 Jim Rogers

Emerging Markets

Emerging markets offer better growth prospects than developed markets. Look East and South.

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📌📖 Stanley Druckenmiller

Flexibility is Key

Be willing to change your mind quickly when evidence changes. Ego kills in markets.

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📌📖 George Soros

Far From Equilibrium

Markets are always in a state of uncertainty and flux. The biggest opportunities arise in conditions far from equilibriu...

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🌐📖 Jim Simons

Diversify Strategies

Don't rely on a single model or pattern. Use thousands of uncorrelated signals and strategies. When one stops working, o...

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🌳📖 David Swensen

Long-Term Horizon

Endowments have perpetual time horizons. This allows us to accept illiquidity and short-term volatility in exchange for ...

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📖 Duan Yongping

Simple is Better

Investment should be simple. If an investment idea requires complex analysis or financial engineering, walk away. The be...

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📈📖 William Gann

Natural Law in Markets

Markets follow natural laws and mathematical principles. Understanding geometry, proportions, and vibrations reveals the...

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📌📖 Julian Robertson

Conviction-Based Sizing

Size positions according to conviction level. Your best ideas deserve the largest allocations. Don't dilute your best id...

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🎯📖 Carl Icahn

Patience and Persistence

Value unlocking takes time. Be prepared to fight for years to see your thesis play out.

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🔄📖 Paul Tudor Jones

Macro Cycles

Every market moves in cycles driven by economic forces, sentiment, and policy. Understanding where you are in the cycle ...

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📌📖 Jesse Livermore

Pivotal Points

Wait for pivotal points before acting. These are moments when the market is ready to make a significant move.

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🏰📖 Bill Ackman

Durable Moats

Look for businesses with sustainable competitive advantages that will persist for decades.

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