Investment Principles from the Greatest Investors

👔🔄 Howard Marks

Assess Management Quality

Good management can overcome a mediocre business situation, and bad management can ruin a great business. Judging manage...

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🏢🔄 Howard Marks

Business Moat Assessment

Understanding whether a business has a sustainable competitive advantage is fundamental to judging its long-term prospec...

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📌🔄 Howard Marks

Industry Dynamics

Understanding the dynamics of the industry is as important as understanding the company. Some industries are simply more...

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📈📖 John Templeton

Buy at Maximum Pessimism

Bull markets are born on pessimism, grow on skepticism, mature on optimism, and die on euphoria. The time of maximum pes...

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📌📖 John Templeton

Search for Bargains Globally

If you search worldwide, you will find more bargains and better bargains than by studying only one nation. The best valu...

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💎📖 John Templeton

Value in Neglected Markets

The best opportunities are found in the most neglected, overlooked, and unloved parts of the market. That's where the re...

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💰📖 John Templeton

Quality at Bargain Prices

The time to buy the best quality stocks is when they are temporarily depressed. Quality always recovers, but you must ha...

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🎯📖 John Templeton

Strong Balance Sheet Focus

Companies with strong balance sheets can survive adversity and emerge stronger. Financial strength is the foundation of ...

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👔📖 John Templeton

Proven Management Track Record

Look for companies whose management has a proven track record of creating shareholder value. Past performance of managem...

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📖📖 John Templeton

Study Before Investing

Before making any investment, study the situation thoroughly. Know everything about the company, the industry, and the c...

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📖 John Templeton

Expand Your Circle Globally

Expand your knowledge beyond your home country. The investor who studies only domestic markets is like the farmer who pl...

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💡📖 John Templeton

Know What You Own

Never invest in a company you can't explain simply. If you don't understand it, you can't evaluate its prospects.

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🚫📖 John Templeton

Avoid the Crowd

It is impossible to produce superior performance unless you do something different from the majority. To buy when others...

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🌐📖 John Templeton

Diversify Globally

The only investors who shouldn't diversify are those who are right 100% of the time. Diversify across nations and across...

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📌📖 John Templeton

Protect Against Inflation

For all long-term investors, there is only one objective: maximum real total return after taxes. Never forget the erosio...

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🎯📖 John Templeton

Patience Pays

If you buy the same securities everyone else is buying, you will have the same results. Patience to hold undervalued sto...

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💼📖 John Templeton

Hold for Five Years

I never ask if the market is going to go up or down because I don't know. I buy bargains and hold for an average of five...

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📖 John Templeton

Time, Not Timing

The best time to invest is when you have money. Attempting to time the market is a losing strategy over the long run.

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💎📖 John Templeton

Buy Value, Not Trends

People who buy for price trends, technical charts, or momentum are speculating. An investor buys what has good fundament...

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📈📖 John Templeton

Buy During Crisis

The best bargains come during periods of crisis when fear drives prices far below intrinsic value. Crisis creates opport...

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📌📖 John Templeton

Bargain Hunting Method

To find the best bargains, focus on the most unpopular countries and the most unpopular industries within those countrie...

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📉📖 John Templeton

Sell When Better Bargain Found

The only reason to sell a stock is when you find a much better bargain to replace it. Always upgrade your portfolio towa...

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📌📖 John Templeton

Review and Adjust Regularly

Regularly review your investments. Markets change, companies change, and values change. What was a bargain may no longer...

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📉📖 John Templeton

Sell Overpriced Assets

When an investment's price rises far above its intrinsic value, sell it. The discipline to sell into euphoria is as impo...

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💼📖 John Templeton

Contrarian Investing Model

To buy when others are despondently selling and to sell when others are avidly buying requires the greatest fortitude an...

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💼📖 John Templeton

Humility in Investing

An investor who has all the answers doesn't even understand the questions. Humility is the foundation of good judgment i...

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💼📖 John Templeton

Spiritual Foundation for Investing

A thankful heart leads to greater prosperity. Begin each day with gratitude and prayer, and your judgment will be cleare...

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💎📖 John Templeton

Global Value Philosophy

An investor who concentrates on just one market is like a person who lives in one room of a mansion. Look everywhere for...

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💼📖 John Templeton

Thankful Investing

How wonderful it would be if we could help people develop the same type of devotion for helping others as they have for ...

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📌📖 John Templeton

Open Mind Philosophy

Keep an open mind. The most important trait for an investor is not intellect but temperament. Be flexible and willing to...

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