48 timeless quotes on investing and life
"The essence of value investing is buying a business for less than it is worth."
— Li Lu
"The real risk in investing is the permanent loss of capital, not volatility."
— Li Lu
"You have to be genuinely intellectually curious to be a good investor."
— Li Lu
"Understand the business deeply before investing. Read everything available. Talk to customers and competitors."Read Full Analysis →
"Stay within your circle of competence. Only invest in what you truly understand."Read Full Analysis →
"China represents one of the greatest investment opportunities of our time. Understand its unique dynamics."Read Full Analysis →
"Think like an owner, not a trader. Would you want to own this entire business?"Read Full Analysis →
"If you truly understand a business, concentrate. A few great investments beat many mediocre ones."Read Full Analysis →
"Think in decades, not quarters. The best returns come from long-term compounding."Read Full Analysis →
"Always demand a margin of safety. Pay less than intrinsic value to protect against errors."Read Full Analysis →
"Identify businesses with sustainable competitive advantages. The moat protects your investment."Read Full Analysis →
"Invest with honest, capable management. Character matters as much as competence."Read Full Analysis →
"Be honest about what you know and dont know. Admitting ignorance is the beginning of wisdom."Read Full Analysis →
"Never overpay for a security, no matter how exciting the story. The price you pay determines your return. Discipline in valuation is the foundation of investment success."Read Full Analysis →
"Always estimate the intrinsic value of a business before investing. Compare price to value, not price to past price. The gap between price and value is where profits are made."Read Full Analysis →
"Use conservative assumptions in your valuation. Optimistic projections lead to overpaying. It is better to underestimate value and be pleasantly surprised than to overestimate and be disappointed."Read Full Analysis →
"Invest in businesses with durable competitive advantages, strong cash flows, and management integrity. Quality businesses compound wealth over time and reduce downside risk."Read Full Analysis →
"The most successful investors stay within their circle of competence. Know what you understand well and resist the temptation to venture outside it."Read Full Analysis →
"Surface-level knowledge is dangerous in investing. Develop deep expertise in your areas of focus. True understanding means knowing what could go wrong."Read Full Analysis →
"Markets are driven by fear and greed. The disciplined investor exploits these emotions rather than being controlled by them. Emotional control is the key competitive advantage."Read Full Analysis →
"Understanding crowd psychology is essential. When everyone agrees, the opportunity has usually passed. The best time to act is when the crowd is most fearful or most confident."Read Full Analysis →
"The best investments often feel uncomfortable because they go against popular opinion. If everyone loves a stock, it's probably overpriced. If everyone hates it, investigate."Read Full Analysis →
"Before considering how much you can make, consider how much you can lose. Risk management is not about avoiding risk entirely, but about understanding and controlling it."Read Full Analysis →
"The size of your position should reflect your conviction and the risk involved. Never bet so large that a single mistake can wipe out your portfolio."Read Full Analysis →
"In a world obsessed with quarterly results, patience is the ultimate competitive advantage. Great investments often take years to play out fully."Read Full Analysis →
"Compound interest is the eighth wonder of the world. Those who understand it earn it; those who don't, pay it. Time is the most valuable asset in investing."Read Full Analysis →
"The cardinal rule of investing: buy only when the price is significantly below your conservative estimate of intrinsic value. This builds in protection against error."Read Full Analysis →
"The stock market is a no-called-strike game. You don't have to swing at every pitch. Wait for the fat pitch — the opportunity that offers exceptional risk-reward."Read Full Analysis →
"Have clear, pre-defined sell criteria. Sell when: your thesis is broken, valuation is fully realized, or a significantly better opportunity appears."Read Full Analysis →
"Regularly review whether your original reasons for owning a stock still hold. If the facts change, change your mind. Holding a broken thesis is the costliest mistake."Read Full Analysis →
"After every sell, review the outcome. Did you sell too early, too late, or at the right time? Post-mortems on sell decisions improve future judgment."Read Full Analysis →
"Draw insights from multiple disciplines — psychology, history, mathematics, and science — to build a lattice of mental models for better investment decisions."Read Full Analysis →
"Think in probabilities, not certainties. Every investment has a range of possible outcomes. Weight your decisions by the expected value of each scenario."Read Full Analysis →
"Instead of asking how to succeed, ask how to avoid failure. Inverting problems often reveals insights that forward thinking misses."Read Full Analysis →
"A clear investment philosophy provides an anchor in turbulent times. Know what you believe, why you believe it, and stick to it when tested."Read Full Analysis →
"Focus on process, not outcomes. A good process can produce bad outcomes in the short run, but will generate superior results over time."Read Full Analysis →
"Develop your own investment philosophy through study and experience. Copying others without understanding why leads to confusion when strategies are tested."Read Full Analysis →
"Evaluate management by their actions, not their words. Look for a track record of capital allocation, shareholder communication, and aligned incentives."Read Full Analysis →
"The principles that make you a great investor — patience, discipline, humility, and continuous learning — are the same principles that lead to a great life."Read Full Analysis →
"The best investors never stop learning. Read voraciously, study history, learn from mistakes, and stay curious about the world. Knowledge compounds like interest."Read Full Analysis →
"Reputation takes a lifetime to build and moments to destroy. In investing and in life, integrity is the most valuable asset you can possess."Read Full Analysis →
"The ideal investment is a high-quality business purchased at a fair price. Quality compounds wealth; fair prices protect capital."Read Full Analysis →
"Never invest in a business you cannot explain in simple terms. If you can't describe why a company is valuable, you don't understand it well enough to own it."Read Full Analysis →
"Look for investments where a specific catalyst will unlock value. Without a catalyst, even cheap stocks can remain undervalued indefinitely."Read Full Analysis →
"The greatest enemy of the investor is himself. Fear, greed, regret, and pride cause more losses than any economic event. Master your emotions to master the market."Read Full Analysis →
"Know the common behavioral biases that trap investors: anchoring, confirmation bias, loss aversion, and herding. Awareness is the first step to prevention."Read Full Analysis →
"The market exists to serve you, not to guide you. Use market prices to your advantage — buy when the market offers bargains and sell when it offers premiums."Read Full Analysis →
"Markets move in cycles driven by human emotion. Understanding where you are in the cycle helps you prepare for what comes next and position accordingly."Read Full Analysis →
"A systematic approach to investing removes emotion and ensures consistency. Document your process, follow your rules, and review regularly."Read Full Analysis →
"Use an investment checklist to ensure you don't skip critical steps. Aviation-style checklists prevent costly oversights in investment analysis."Read Full Analysis →
"Review every investment decision — wins and losses — to improve your system. The best investors treat investing as a craft that can always be refined."Read Full Analysis →
"The essence of value investing is buying a business for less than it is worth."
We have curated 48 verified Li Lu quotes, each with source attribution and in-depth analysis.
Li Lu frequently discusses value investing, risk management, and long-term thinking.